Relationships Matter
Manufacturing is facing a lot of challenges—labor shortages, supply chain issues, rising costs, stricter regulations, cyber threats, and tough competition. With so many demands, it’s easy to focus only on tasks that feel essential and show tangible results. But often overlooked is how much relationships matter. When we take the time to learn more about each other—whether at a corporate or individual level—we create more collaborative workspaces. We’re more empathetic, better at giving constructive feedback, and more effective at asking questions and defining long-term paths to success.
When we connect—whether with a customer, colleague, or service provider—we foster trust and improve communication. These connections help us ask smarter questions, uncover new opportunities, and work together more effectively. Strong relationships are often the difference between just getting by and truly excelling.
In manufacturing and integration services, strong partnerships between customers and service providers are critical for success. Digital transformation projects, in particular, demand a unique level of collaboration to handle complexity, meet deadlines, and stay on budget. However, in the rush to get things done, relationship-building often takes a backseat. True partnerships go beyond checking boxes on a task list; they’re about understanding goals and finding the best way to achieve them together. Without this connection, it’s no surprise that nearly 70% of digital transformation projects fail.
Face-to-face interactions and visual engagement are essential for building strong relationships. It’s easy to misinterpret written or spoken communication when body language, tone, or context is missing. While remote work can speed up certain tasks, it often sacrifices meaningful connection. Turning on cameras during virtual meetings, scheduling regular governance updates, and having periodic in-person stakeholder reviews help maintain alignment and build trust. These touchpoints provide clarity, ensure priorities are understood, and encourage open feedback. Building trust doesn’t require elaborate gestures—just consistent, genuine engagement.
These connections are often the difference between just getting by and truly excelling.
As we start to close out 2024, ask yourself: Is your service provider helping you achieve your goals? Are they offering insights and driving innovation, or just delivering what you asked for? If you’re not sure, it might be time to rethink the relationship. Strong partnerships don’t just finish projects - they create opportunities for long-term success.
The takeaway: Don’t let busy schedules stop you from prioritizing relationships. They’re an investment in better results and a brighter future. Make the time to build them, and make sure the companies you work with are doing the same.
